150 Years - Mastering Speed For 150 Years

TAG Heuer now "MASTERING SPEED" on motorsports’ 3 most iconic racetracks TAG HEUER AND AUTOMOBILE CLUB DE MONACO

The legendary club ACM joins TAG Heuer’s "150 Years of Motor Racing" celebrations

As part of its 2011 "Mastering Speed" commemoration of its most famous source of inspiration - a century and a half of professional motorsports - TAG Heuer is proud to announce a new partnership with the Automobile Club de Monaco (ACM).

The agreement makes TAG Heuer the Official Watch and Chronograph, Eyewear and Timing Partner of the ACM and its events. For 2011, these include some of the most prestigious and glamorous moments in motor sports: the F1 Grand Prix of Monaco, the Monte Carlo Rally, the Monte Carlo Historic Rally, the Monaco Rally of Alternative Energies and the Monaco Kart Cup.

"Partnering with the Automobile Club de Monaco in this important year is a great honour,” said Jean-Christophe Babin, CEO of TAG Heuer. “We look forward to working side by side with the ACM in their pits and paddocks, and helping to promote their legendary races throughout the TAG Heuer world."

"We wanted to work with a prestigious watch brand that is a reference in international motorsports," said Michel Boéri, President of ACM. "TAG Heuer was the obvious choice. We are already linked with them through the Monaco, the iconic watch worn by Steve McQueen, and we share the same values of prestige and performance. With its unrivalled roster of F1 champion ambassadors, and its heritage of watches and chronographs inspired by 150 years of automobile racing, TAG Heuer symbolizes the best in racing."

"TAG Heuer has now established itself as the key watch brand of the most important tracks and events in motorsports," said Jean-Christophe Babin. "Through our partnerships with the ACM at Monaco, Vodafone McLaren Mercedes in F1, Audi Sport for Le Mans and Endurance racing, and our longstanding role as Official Watch of the mythical Indy 500, TAG Heuer is precisely where it wants to be — in the pole position."

TAG Heuer kicks off its 2011 "Mastering Speed" celebrations with a special exhibition of historic racecars and TAG Heuer timepieces in the Halle Sécheron in Geneva from January 17-20. The event also marks the premiere unveiling of the Swiss watch brand’s newest breakthrough creation, the Heuer CARRERA MIKROGRAPH 1/100th Second Chronograph, the first integrated mechanical timepiece with 1/100th of a second display by a central hand.

The “Mastering Speed” exhibition showcases 10 cars that have made an indelible mark in the motor racing history of TAG Heuer and in international motorsport in general. These include those driven by the brand’s racing ambassadors, including F1 great Juan Manuel Fangio’s Mercedes W196, Clay Regazzoni's Ferrari F1 312 B3, the World Champions McLarens F1 cars of Ayrton Senna, Mika Hakkinen and Lewis Hamilton, and the Audi R15+ TDI winner of Le Mans 24 Hours. Also in the show are iconic TAG Heuer timepieces and chronographs directly inspired by motor racing. These include the Formula 1 series, created in homage to TAG Heuer’s long association with F1 racing, as well as the indomitable timepieces named after the most famous driving competitions in motorsports: the Monaco, the Silverstone, the Carrera, and the Monza.

The "Mastering Speed" exhibition will tour other cities in 2011 as part of TAG Heuer’s ambitious "150 Years of Motor Racing" celebrations.